Success Story Zakeez, Inc.

SCORE Helps Nurture Mother's Idea into a Booming Baby Business
Winner of the Outstanding Woman-owned Business Award, SCORE Awards 2009
(Duplicated from Success Stories at www.score.org)

At first glance, Zachary Jackson looks like any other healthy eight-year-old. But along with being a typical kid, Zachary is also a CIO 'Chief Inspiration Officer' for his mother's company, Zakeez, Inc.

Born three months early and weighing less than two pounds, Zachary needed all the help the Texas Medical Center in Houston could provide during those critical early months. But the key to his survival was the comfort of simply being held gently by his mother Yamile.

Because she couldn't stay with her son 24/7, Yamile began looking for a way to maintain a sense of contact with Zachary. Applying her instincts as both a mother and an engineer, Yamile adapted a pair of garden gloves to serve as her 'surrogate' hands, duplicating her touch, warmth and scent.

After five months, which included the harrowing experience of having to evacuate the still-fragile Zachary from the hospital when Tropical Storm Allison roared through Houston, Yamile was able to take her son home. Realizing that thousands of other mothers faced the same challenges with their 'preemies' and other special needs children, Yamile began looking for ways to transform her makeshift gloves into a marketable product.

Three years of ergonomics human factors research later, Yamile had crafted the appropriately named 'Zaky', which would benefit both preemies and healthy babies alike. What she needed next was some help in spreading the word about her innovation.

"For every hour they spend with me, my SCORE mentors have spent thousands of hours doing the same thing. The perspective of having been there and done that is extremely valuable."

--Yamile Jackson, founder, Zakeez, Inc. 

'I had already operated a business as a consulting engineer,' Yamile says, 'but going from a service to a product, especially one related to medicine, was a huge transformation.'

After seeing a flyer about a SCORE-sponsored seminar on business start-ups, Yamile attended thinking it'd be a 'one-shot' experience. 'But as I listened to the counselors,' she says, 'I realized there was a wealth of information and resources that SCORE could provide.'

SCORE counselor Sam Dubinsky advised Yamile on preparing for her first trade show, while other counselors helped her craft an effective marketing strategy that included brochures, publicity, and an online presence at www.zakeez.com. 

More recently, retired engineer Bob Ashfield provided Yamile with a valuable technical perspective on her new products, including Zak's Sack, which capitalizes on the concept of 'kangarooing' to help both mothers and fathers nurture their infants by keeping them in close physical contact.

'What I really like about SCORE is that they don't make decisions for me,' Yamile says. 'They'll tell you what they know, point out other sources of information, and make suggestions. But they leave it up to me to decide.'

The Zaky and its amazing story have earned worldwide coverage in newspapers and magazines, televised news reports and programs such as The Rachel Ray Show, and even a made-for-TV movie. Yamile has been repeatedly honored for the Zaky, including receiving SCORE's Outstanding Woman-Owned Business Award for 2009.

Zachary Jackson continues to do his job as CIO, as his mother is introducing new products such as specialty clothing for preemies that accommodate IV tubes and cables for medical devices, and bereavement clothes for babies unable to overcome their survival challenge.

Yamile also continues to get sound business advice from her SCORE counselors.

'Sam and Bob are very generous with their time and the information they have,' she says. 'I truly feel that they genuinely get pleasure from my success. How appropriate it is that for a product designed to help nurture new and small babies, I have received so much help from a group of professionals dedicated to nurturing new and small businesses.'