Simple Steps To Starting Your Business;  Workshop Session #3 on Marketing Planning

This 'Marketing Planning' workshop is the 3rd in a series of 5 sessions called "Simple Steps to Starting Your Business".  This workshop focuses on developing your marketing strategy, and on overall marketing planning.

In Session #3, we cover these main topics:

• Review of homework on competitive research;
• Your product or services descriptions
• Identifying your target markets;
• About your channels of distribution;
• Marketing strategies to reach customers;
• Crafting your marketing message;
• Types of business structure;
• Selecting your business structure;

Developing your marketing strategy is crucial in order to being to project sales, income, and breakeven points for the financial projections of Session #4.

| Simple Steps Overview & Registration | Session #1 | Session #2 | Session #3 | Session #4 | Session #5 | Session #6 | Video |