Workshop "Creating & Improving Your Business Web Site" 

Thursday October 7, 2010

There is no debate today.  Everyone is "under the gun" to get more results, get more leads, and to do more with less.  But how does one do that in a floundering economy?  Well, one way is to begin to maximize the potential your business web site has to offer in bringing your business more prospects and ultimately, more customers.

Did you know most web sites don't work?  Yes, that is correct!  Sadly, up to 70% don't help their business owners return a dollar to their business. Consider these reasons why most sites are so ineffective:

• Business owner hasn't targeted the right group of people
• Poor content; not what your visitor is looking for or "me oriented"
• Content that is overwhelmingly "salesy"
• Not set up for Google and Yahoo properly
• Not set up properly to be found in the local business area
• Poor navigation (visitors can't find what they are looking for)
• Business owners don't know how to measure web site effectiveness

Simply put, many small business web sites are just boring "brochureware".  Guess what?  The days of brochureware are over! Yellow pages usage continues to decline.  Social media sites like Twitter, Facebook, and LinkedIn are exploding.  Today's web site has to be a focal point for attracting prospects to your business.  Web sites must provide content of value to their visitors and must engage prospects all the way through the sales process.

Attend this workshop to learn how to develop a web site that attracts, nurtures, and leads prospects into becoming customers.

• How to select your domain name, where to register, the importance of your domain name
• How to identify the key words (keywords) that apply to your business; FREE tools to use
• Tips in writing good content for your target audience(s)
• The fundamentals you need to have a chance of showing up on Google, Yahoo, and Bing
• About the concept of "inbound marketing" or "attraction marketing"; the inbound marketing funnel
• Ways to build traffic (generate potential visitors) to your site
• How traffic differs from "conversion"; the importance of the "Call to Action"
• About integrating your online marketing with traditional offline marketing methods to drive ROI

When:	Thursday October 7, 2010
Time:	3pm to 6pm
Where:	Woodward Technology Center, Rock Valley College, Room 271 View Location
Cost:	$50
Register & Reserve Your Seat Here:

Whether you're a new business putting up your first site, or whether you're a seasoned business that wants to make their site a lean mean lead generation machine, this SCORE workshop is for you. All the above topics will be addressed and you'll learn how to proceed down the right path of building an effective site.

If you're a business owner who wants to do his own web site from ground zero, this workshop is an absolute must! If you're outsourcing the work, this workshop is very valuable as you'll learn what pitfalls to avoid and what questions to ask your web developer.

When:	Thursday October 7, 2010
Time:	3pm to 6pm
Where:	Woodward Technology Center, Rock Valley College, Room 271 View Location
Cost:	$50
Register & Reserve Your Seat Here:

This workshop is facilitated by Vernon Wanner.  Vernon is a SCORE volunteer and has operated his own Internet consulting firm since 2003.



CD contains the slides from the workshop plus links to all the online resources covered in the workshop.